Monday, November 14, 2005

 

My New Company

I. I have always dreamed of my own donut store. All the sprinkles are mine! I would not really want to franchise the store so I think a sole proprietorship is probably best. I will be starting this business by myself and have seen many of my friends' families starting up their own restaurants and food service businesses so I imagine it can't be too difficult.

II. I didn't want to find any attorney to represent my business because they are all swine! But I figured if I did have to find an attorney he should have a last name the same as mine. Then maybe I could at least trick myself into thinking he was family even if he wasn't. It turned out the only he who was distantly related to me, even if only by name was a she! That's fine too though, because I rather like the powersuit look. The lawyer I found was listed in findlaw.com and her name is Gail M. Inaba.
http://pview.findlaw.com/view/2730264_1?channel=LP
She is a Business Lawyer and is represented by J.P. Morgan & Chase from New York.


III. I have always loved Krispy Kreme, so I did some research on their business model to see if I could find some good tips on how to conquer the donut industry! I found some very good info at Yahoo Finance.
http://finance.yahoo.com/q?s=kkd

A. Although there are many banks and wealthy private interests who own Krispy Kreme, it looks like they have no parent company or subsidiaries.

B. The founder, Vernon Rudolph, purchased a secret recipe (although company mythology tells a story whereby Rudolph won the recipe from a New Orleans baker in a west Kentucky poker game) for yeast-raised doughnuts and began selling them to local grocery stores in Winston-Salem in 1937. Because of customer demand, he began selling them directly from his bakery to customers. The first Krispy Kreme store was located on South Main Street in Winston-Salem in what is now called historic Old Salem.
By the 1960s it was well known throughout the southeastern United States, and began to expand across the entire country.
In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods Company of Chicago, Illinois. The headquarters for Krispy Kreme remained in Winston-Salem.
A group of franchisees purchased back the corporation from Beatrice Foods in 1982.
Krispy Kreme began another phase of rapid expansion in the 1990s, opening stores outside the southeast United States where most of their stores were located. Then, in December 2001, Krispy Kreme opened its first store outside the U.S. in Mississauga, Ontario, Canada, just outside Toronto. As of 2005, Krispy Kreme has further expanded its international doughnut sales throughout Canada and to locations in Mexico, the United Kingdom, Australia, and South Korea.
On April 5, 2000, the corporation went public on the NASDAQ using the ticker symbol KREM. On May 17, 2001, Krispy Kreme switched to the New York Stock Exchange, with the ticker symbol KKD, which is its current symbol.
On January 18, 2005, Krispy Kreme announced Stephen Cooper, chairman of financial consulting group Kroll Zolfo Cooper LLC, as interim CEO. Cooper replaces Scott Livengood, who the company said has retired as chairman, president, CEO and a director. The company also named Steven Panagos, a managing director of Kroll Zolfo, as president and COO.
On April 15, 2005, KremeKo, the company responsible for bringing Krispy Kreme to Canada, filed for bankruptcy. Seven weeks later, after closing more stores and being charged with violating the Occupational Health and Safety Act, its assets went up for sale. KremeKo is attempting to re-structure to remain in business in Canada.
On June 3, 2005, National Doughnut Day in the US, participating franchises gave away free doughnuts. One free doughnut was given to each customer in recognition of the often-ignored holiday.
http://en.wikipedia.org/wiki/Krispy_Kreme

C. Here are their SEC Filing from Yahoo Finance:
http://biz.yahoo.com/e/051103/kkd8-k.html
And the company profile from Yahoo Finance:
http://biz.yahoo.com/ic/53/53559.html

D. Here are two articles about the company. The first is about how Krispy Kreme is buying troubled franchises in Canada:
http://yahoo.reuters.com/financeQuoteCompanyNewsArticle.jhtml?duid=mtfh44102_2005-11-14_22-57-02_n14436205_newsml
The second is about rising shares in Krispy Kreme stock:
http://biz.yahoo.com/ap/051103/krispy_kreme_debt.html?.v=2

E. Examples: Krispy Kreme, Dunkin Brands Inc., Winchell's Donut Houses.

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